Do I have to buy every service?
No. We start wherever you need us: just the website, just the ads, or just answering new enquiries. The scope is agreed in writing for each piece of work.
Is the ad budget included in your fee?
No. The budget you spend with Google or Meta is paid from your own ad account. Our fee for managing ads is separate and shown separately in the quote.
Who replies to incoming messages?
We agree it at the start: your team, our responsible person, or a split between the two. Reply drafts prepared by software are never sent to your customers without a person approving them.
Can I update the website myself later?
If content management is in scope, you can change the text and images yourself. At handover we write down what you manage and what we manage.
Does your pre-accounting software replace an accountant?
No. Castbook and Castacc are software: they organise invoices, customer accounts and collections. We do not keep books, file returns or provide accounting services.
Where do you use AI?
Inside our own production setup, to speed up drafts, content and repetitive work. The person who talks to you, checks the work and is responsible for delivery is a human.